Services
CUSTOM WEBSITE DESIGN
We plan custom websites with clear strategy and then create beautiful designs to inspire loyalty in your clientele.
Custom websites are fantastic when done well, or they can be a mess. Too many sites launch with unusable design, confusing user flows, foggy messaging, slow code, and bad SEO — a cold reality for many businesses.
An effective website not only looks great but also resonates clearly with your target market. Websites we create are carefully focused on solving problems and making users happy.
Wooster Creative redesigned my brand and site to reflect my company goals and spirit. Their communication was excellent and their turnaround was fast! Highly recommend them for WordPress design and development, along with copywriting. They excel at distilling complex ideas. Great communication and great high-end design.
Michael D’Anza
Owner of Vectre Consulting
What’s Included
HOW WE TACKLE YOUR WEBSITE PROJECT
1
Strategy Consulting
We get to understand your needs, your market, and your goals, then we create a digital strategy for your business.
2
UX/UI Design
UX and UI design are where form meets function. We design delightful, inclusive user experiences that clearly direct your customers.
3
Content Creation
We plan and create digital content to communicate with your audiences at the right time and place.
WEB DESIGN FAQs
We’ve got you covered.
Get straightforward answers to our most frequently asked questions from other small business owners just like you.
step 1
Strategy Consulting
1.1
Discovery Kickoff
We build a solid foundation for your project with a discovery call guided by Violette, our Co-Founder & Creative Director. During discovery, we dig deep to understand your services and target market. What’s working? What’s not? What have you tried? We get to know the needs of your organization and stimulate new ideas to move you forward.
A clear website guides people and addresses their needs through streamlined messaging.
1.2
Stakeholder Interviews & User Journeys
A website is a tool for people. So what do your people need? We delve into your customers, partners, suppliers, and other stakeholders to understand them. As we step into their shoes and feel their needs, we plan a website that will accomplish goals.
1.3
Information Architecture
Good digital design is born from intelligent architecture. We translate the needs of your human beings into a defined structure on the web, ensuring your customers and staff have a great experience with their new website.
Carefully planned site architecture leads to intuitive online experiences.
Our strategy consulting empowers your business with
A clear understanding of your stakeholders and your internal needs
Project requirements, tailored to your exact, immediate needs
Clear vision of your next steps to achieve your goals with technology
Confidence to take charge of your brand voice online
step 2
UX/UI Design
2.1
User Experience Design (UX)
A positive user experience is the ultimate achievement of all successful web projects. If it’s confusing… it’s not working. Our UX design always focuses on natural, intuitive user journeys that engage and delight your audiences.
2.2
User Interface Design (UI)
Visuals are critical to direct interactions on your website experience—and to inspire confidence in your brand. Our modern, creative design is composed of beautiful visuals that are organized with consistent architecture to deliver a world-class online presentation.
Wireframes combine flexibility with speedy communication to convey features and solict feedback.
2.3
Design Systems
As noted, our designs are built on systems. We create branded, reusable components for our web designs—so all your styles (fonts, icons, buttons, etc) are uniform and saved in a master UI library. What’s the end result? A high-end, professional brand that inspires confidence. It also positions your brand to expand in the future.
We use Figma or Sketch for UX design.
2.4
Design Testing & Accessibility
In case you haven’t heard, accessibility is a BIG DEAL. We focus on compatibility and compliance with ADA and responsive usability. Accessible design is central to our user experience testing, so all website visitors know they matter. The web should be an inclusive space, for everyone.
We usability test in Stark
step 3
Content Creation
3.1
Content Strategy
We consult with you to identify types of content that your audience needs—from web copy to online resources, internal communication, and marketing newsletters. By ensuring content is seen by the right people at the right time, we help grow your online audiences.
3.2
SEO Strategy
Organic search is a critical marketing tool for most businesses. We employ cutting-edge SEO research tools to delve into your SEO opportunities and improve your search rankings. A well-organized, SEO-optimized website, with tracking set up to help grow your website traffic is delivered at launch.
3.3
Professional Copywriting
Ready to experience a pain-free content creation process? Our copywriter will craft your message in clear, web-friendly writing that speaks to your target market and encourages them to engage with your business.
Professional copywriting elevates your brand and a clear content strategy delivers relevant communication.
After design comes development.
We had a great experience working with Wooster Creative. We met to discuss our goals and objectives and within a month or so, our website was live. They created most of the content and we were able to tweak it very easily. They know how to make sure the website is always working for you. I thought their prices were very reasonable and I loved that we owned the site once it was complete. I would highly recommend Wooster Creative to anyone looking for a smooth transition to a new site.
Sondra Allen
Owner of Measurement Control Specialits
Violette and Ben were more than professional and paid attention to the little details that, in my area of business, make all the difference in the world. Having had three different websites built since I started my business, I am sorry I didn’t go with them initially. Now, I know better!
Joseph Grisolia
Owner of CFP Comics Services
