C. Howard
Imaginative Wedding Photographer
Overview
C. Howard is an established luxury wedding photography business, known for strikingly imaginative images and a seamless client experience. But her existing brand and website weren’t conveying the depth, elegance, and sophistication of the bridal experience. Her pricing had moved upmarket, but her visual identity hadn’t kept up. Cori Howard, the founder, came to us ready to evolve the brand to match where her business was headed.
SERVICES
Brand Strategy
Brand Design
Copywriting
Website Design
Web Development
SEO Optimization
Ongoing Website Support
Our Solution
01 – Brand Roadmap — Plan the rebrand with strategy.
02 – Brand Design — Design the new brand & website.
03 – Website Design — Build a new website with fresh content, optimize it for SEO and conversion.
04 – Support — Provide ongoing website support.
Brand Roadmap
Our first step was to define the new direction. Like many of our clients, Cori came to us already understanding that her current branding no longer matched the trajectory of her business. So the next step was to understand her goals, then we could create an identity to support her vision.
BRAND STRATEGY
We analyzed the brand’s clients—understanding how their needs and motivations drive purchase decisions.
This phase included:
- Brand strategy workshop
- Customer questionnaire
- Brand purpose & core values
- Brand personality
- Market positioning analysis
- Analysis of aligned neighbor brands & values
- Competitor analysis & differentiation opportunities
- User stories
- Customer needs, desires & psychology
- Tone of voice & messaging style
- Unique selling position (“secret sauce”)
- Customer touchpoints & purchase process review
- Art direction in moodboards
To express a brand with clarity and confidence, first we must understand what it values, how it speaks, who it champions, and its true personality.
Brand Design
Cori’s photography had always been the main event — but her old brand and site were making visitors work to see that. We rebuilt the identity around restraint: quieter marks, more white space, and a palette that lets the work lead, so the brand houses her photography without ever competing with it.
BRAND TONE
Luxury, romantic, imaginative
The new brand concept embodies elevated, romantic luxury—reminiscent of a high-end French hotel that honors tradition while delivering an impeccable experience. It strikes a balance between heritage and sophistication. It feels classic and elevated without being overstated. It’s also imaginative and creative. This aesthetic aligns with C. Howard’s ideal clients. They want beauty with artistry, along with a sophisticated and well-organized team. The creative direction draws inspiration from neighbor brands Polene and Hermès.
BRAND MARKS & PATTERNS
Inspired by refined fashion, the brand marks are elegant and refined. The patterns are understated and subtle, so the typography is a focal point—and ultimately, the wedding photography is the main focus always.
COLORS & TYPOGRAPHY
The color palette draws from quiet elegance: soft moss green, quiet stone, rich, complex olive, and soft licorice black—a palette that compliments wedding photography and gives the brand a timeless, editorial vibe. The logo type font is inspired by vintage fashion and the others from modern, elegant minimalism.
BRAND ELEMENTS & FRAMES
The brand elements balance classic elegance and modern editorial print aesthetics, placing a value on the understated and flawless execution. We created five variations of the new logo, along with frames, providing an expansive range of marks with playful juxtaposition.
Website Design
On the website, the brand translates into a clean, editorial experience: restrained typography, plenty of clean white space, and fast load times. Navigation is minimal and intuitive, guiding visitors naturally.
Scope:
- Website Audit
- Content Strategy
- SEO Strategy
- Website Design
- Website Development
Key website features
- Custom WordPress Theme — loads fast and feels elegant
- Work Case Studies — rich, image-forward project pages
- Conversion-Focused — content targeted at turning visits into client inquiries
- Mobile-First Design — flawless experience on every screen
- Fast-Loading, Compressed Imagery — high-quality visuals without the performance penalty
- SEO Optimization — keyword-rich copy, clean URL structures, optimized metadata, blog for fresh content
- Marketing-Ready Architecture — built to accommodate a Meta and Google ad campaign
Ongoing Support
Since the new website launch, we have continued to support the site with maintenance, content updates, and case study additions as her portfolio grows. We also assist with tracking ad campaigns for Google and Meta.
Scope:
- WordPress updates
- New portfolio additions
- Performance optimization
- Marketing campaign assistance
- Paid ad integrations
Results
The rebrand gave C. Howard a visual identity built to compete in the luxury bridal market — and a flexible system for expanding into new cities. Since launch, the brand has extended into the Dallas and Las Vegas markets through dedicated landing pages, each running targeted paid campaigns without breaking the cohesion of the core brand. This led to an increase in location-specific inquiries and bookings.
The identity now shows up consistently everywhere a bride encounters the brand — from the homepage to a Dallas-specific landing page to a printed proof book — which makes all her marketing work harder.
Metrics
Since launch, the photography studio expanded its marketing with paid ad campaigns and email marketing. Because the brand is now harmonious, ad campaigns generate higher-quality leads.
C. Howard landing page for her Dallas TX weddings.
OUR CLIENT’S WORDS
“Violette and Ben were able to execute my vision for my photography brand with stunning results, quickly and efficiently. They are so knowledgeable and insightful about branding, SEO, and website design. I have enjoyed working with them for the last few years and will continue to use them in the future.”
—cori howard, OWNER
C. Howard Photography
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