CFP Comics and Services

Brand refresh + e-commerce website for a comic book company

Project Overview

In 2019, the founder of CFP Comics approached us to redesign their brand and WooCommerce website checkout process. There was concern with the very sensitive audience (high-end comic collectors) being comfortable with the new brand. We modernized the brand while keeping the brand’s authenticity.

Features

  • Strategy Consulting
  • Logo + Identity rebrand
  • eCommerce Website design
  • WordPress custom development
  • Ongoing WordPress support

Objective

Rebrand the CFP Comics brand and website to be more modern and relevant. Redesign the user experience when requesting CFP Comics services and checking out.

Process

Discover
  • Content Strategy
  • SEO Keyword Research
  • Wireframes
  • UX Design
Design
  • Branding Identify
  • New Logo Design
  • Copywriting
  • Website Design
Develop
  • WordPress Website Theme
  • SEO Optimization
  • Ongoing Support

The Challenge

From a design perspective, this project called on our team to embrace the comic book style, and create retro-inspired branding that would connect with audiences and create a showstopping brand.

As regards the WordPress site, this would require a careful redesign of the theme and content migration of open orders and clients. This called for shrewd and careful planning and a well-organized content migration plan.

Our Approach

We approached the branding with a fresh look at the owner’s favorite classic comics. The logo and custom typography was inspired by the first comic book he purchased.

COLORS + UI DESIGN

A Complicated Service Made Simple

One of the pain points for the former website was the comic submission process was a little vague and foggy to the collectors. As part of our content strategy, we organized clear paths with explanations to answer questions to put users at ease.

The new website features clear explanations of the pressing and submission services, which inspires confidence in collectors. The work page also features clear before and after scroll sections to see the increase in value of the comics after the improvements.

The Results

The migration to the new website was a smooth process that only took about 3 hours. The site launch has seen increased traffic and sales. The owner of CFP Comics has really enjoyed the new checkout process. It’s much more intuitive and allows his clients to log in to check on the progress of their books.

WEBSITE DESIGN
WORDPRESS DEVELOPMENT

Theme Development

In addition to the brand redesign, content strategy, SEO, and copywriting for the new website, we customized a WordPress theme unique to Vectre Consulting. This new custom theme is set up for fast loading and helped the client to be in a position to grow search traffic online with organic SEO.

Highlights:

  • Custom WordPress Theme
  • Ongoing Support
  • Speed Optimizations
  • Image Compression & Mobile Responsive

They paid attention to the little details that makes all the difference

Violette and Ben at Wooster Creative were more than professional and paid attention to the little details that, in my area of business, makes all the difference in the world. Having had three different websites build since I started my business, I am sorry I didn’t go with them initially. Now, I know better!

Joseph Grisolia

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