CFP Comics and Services
Brand refresh + e-commerce website for a comic book company
In 2019, the founder of CFP Comics approached us to redesign their brand and WooCommerce website checkout process. There was concern with the very sensitive audience (high-end comic collectors) being comfortable with the new brand. We modernized the brand while keeping the brand’s authenticity.
- Strategy Consulting
- Logo + Identity rebrand
- eCommerce Website design
- WordPress custom development
- Ongoing WordPress support
- Content Strategy
- SEO Keyword Research
- UX Design
- Branding Identify
- New Logo Design
- Website Design
- WordPress Website Theme
- SEO Optimization
- Ongoing Support
From a design perspective, this project called on our team to embrace the comic book style, and create retro-inspired branding that would connect with audiences and create a showstopping brand.
As regards the WordPress site, this would require a careful redesign of the theme and content migration of open orders and clients. This called for shrewd and careful planning and a well-organized content migration plan.
We approached the branding with a fresh look at the owner’s favorite classic comics. The logo and custom typography was inspired by the first comic book he purchased.
COLORS + UI DESIGN
A Complicated Service Made Simple
One of the pain points for the former website was the comic submission process was a little vague and foggy to the collectors. As part of our content strategy, we organized clear paths with explanations to answer questions to put users at ease.
The new website features clear explanations of the pressing and submission services, which inspires confidence in collectors. The work page also features clear before and after scroll sections to see the increase in value of the comics after the improvements.
The migration to the new website was a smooth process that only took about 3 hours. The site launch has seen increased traffic and sales. The owner of CFP Comics has really enjoyed the new checkout process. It’s much more intuitive and allows his clients to log in to check on the progress of their books.
In addition to the brand redesign, content strategy, SEO, and copywriting for the new website, we customized a WordPress theme unique to Vectre Consulting. This new custom theme is set up for fast loading and helped the client to be in a position to grow search traffic online with organic SEO.
- Custom WordPress Theme
- Ongoing Support
- Speed Optimizations
- Image Compression & Mobile Responsive