Cloud 59 Networks
Brand Refresh & Custom Website Design
overview
The owner of Cloud59 approached us to create a brand as future thinking as his Educational Technology company. Cloud59 brings networking and cybersecurity to schools across the East Coast of America. Thanks to Cloud59, students enjoy reliable internet uptime—without the outages that get in the way of learning.
SERVICES
Brand Refresh
Content Strategy
Website Design
Copywriting
SEO Optimization
Custom WordPress Development
Ongoing Marketing Support
Tradeshow Booth Design
Pitch Deck Design
Our Solution
Design a FRIENDLY, EdTECH BRAND
To meet CLOUD59’S needs, the solution was:
01 – Brand Roadmap — Content strategy, competitor analysis, SEO keyword research, user personas, values.
02 – Brand Design — Brand identity, custom illustration, typography system, color palette, website design.
03 – Web Development — Custom WordPress theme, SEO optimization.
04 – Marketing Support — Ongoing support for tradeshows, pitch decks, and other print items.
Brand Roadmap
We began with a Brand Strategy phase to get to know the history of Cloud59. We learned how they were formed, why their brand has meaning—five nines has meaning in the industry. We interviewed their past clients and got a clear view on who the audience was. This allowed the new branding to speak clearly to their needs and connect with them on a deep emotional level.
“Wooster didn’t just focus on making things look good, but also took the time to deeply understand who we are and who we serve.”
Brand Roadmap — We start with strategy.
Brand Design
Once we understood who Cloud59 is, where the company was headed, and how they wanted schools to feel about their technology partner, our mission was to design a brand that felt as dependable as the network uptime they promise. We wanted a system that was friendly and modern without losing an ounce of credibility—a confident mark paired with a flexible set of submarks built to work across the website, tradeshow booths, pitch decks, and everyday print collateral.
We designed a tech brand that feels approachable without losing credibility—one that resonates with the team who built Cloud59 and the schools who trust them.
Website Design
The refined identity system was applied consistently across every touchpoint—from the website to email signatures, social media profiles, and proposal documents. Each application was tested to ensure the brand maintained its elegance at every size and context.
On the website, the brand translates into a clean, editorial experience: the photography, restrained typography, and subtle geometric graphics let Cloud 59’s service and results speak for themselves. Navigation is minimal and intuitive, guiding visitors naturally from services to case studies to contact.
SCOPE:
- Website Audit
- Content Strategy
- SEO Strategy
- Website Design
- Website Development
- Ongoing Website Maintenance
The new Cloud59 brand and website gave the company a digital presence that matches the trust school districts place in them. The clean, confident design puts their expertise front and center, while the content strategy and SEO foundation ensure the right IT decision-makers can find them when it matters most.
Built for Beauty. Engineered to Perform.
The custom WordPress theme was built from scratch—no page builders, no bloated templates. Every line of code was written to ensure fast load times, clean architecture, and an exceptional editing experience on the backend.
Ongoing Support
After launch, a website needs support and content optimization on an ongoing basis. We provide SEO support, ongoing website maintenance, and other marketing assistance—including tradeshow and print materials as new needs come up.
SCOPE:
- Website Support
- SEO Optimization
- Content Posting
- Brand Art Direction
Results
The new Cloud 59 rebrand gave the company a much clearer and more polished way to present themselves. They feel it better reflects the quality of their work and services they provide to our customers. One result is they’re able to sell their services confidently at conferences and onboard new team members more smoothly.
Cloud59 at tech conference
OUR CLIENT’S WORDS
“We really enjoyed working with Wooster and appreciate the effort they put into understanding our business and helping us bring our vision to life. The biggest tipping point for us to hire them was finding a partner who didn’t just focus on making things look good, but you also took the time to understand who we are and who we serve. What stood out most was how collaborative the process was, how they listened carefully and patiently. They took any ideas we had, helped refine them, and brought a level of creativity and professionalism that made the entire experience enjoyable. The rebrand gave us a much clearer and more polished way to present ourselves, and we feel it better reflects the quality of the work and service we provide to our customers. We would absolutely recommend working with Wooster!”
