Elle Cole Interiors

New website for elevated interior design agency

Project Overview

Elle Cole Interiors is an interior design firm that creates elevated lifestyle interiors which is truly personal for each individual. She needed a website as beautiful a her interiors.

Features

  • Content Strategy
  • UX Design
  • Search Engine Optimization
  • Website Design
  • Responsive Theme Development

Objective

Create a web presence for Elle Cole Interiors that communicates the beauty and value of her elevated interior design services.

Process

Discover
  • Content Strategy
  • SEO Keyword Research
  • Wireframes
  • UX Design
Design
  • Custom Illustration
  • UI Design
  • Website Design
Develop
  • WordPress Custom Theme
  • SEO Optimization
  • Ongoing Website Support

The Challenge

Elle Cole Interiors offers a bespoke service that is truly personal and individual for every client. The website for Elle Cole Interiors that existed did not truly communicate the stunning work created by Elle Cole and her team. They needed a new website to showcase video testimonials, share work via fresh case studies, and communicate how involved Elle is in her community. To present the brand with authenticity, the website needed to be elevated, unique and highly customized.

Our Approach

We carefully planned the content to be optimized for Elle Cole’s industry, with competitive keyword that would integrate into the new website and drive organic traffic.

CONTENT STRATEGY & SEO
SEO Planning for High-traffic Keywords

We begin our projects with strategic planning that includes understanding your industry, competitors, and how users find your website. During our SEO planning phase, we studied the keywords and approaches Elle Cole Interiors’ competitors use, and we created a plan (based on data) to route targeted traffic to the website.

Designed to be approachable & elegant

We set out to craft a new identity that differentiates Elle Cole Interiors from the crowd. Her competitors’ sites are a sea of stark white and often repetitive designs. Elle Cole Interiors prides itself on warmth, authentic connection to its clients. We therefore used warm, soft colors to convey approachableness and elegant typefaces to communicate how the brand elevates interiors.

Custom icon design

To create a high-quality, impactful design, we kept the focus on the elegant use of French blue color, along with custom watercolor and hand-drawn elements. These custom icon designs draw attention to the highlight points on the website. They also evoke a whimsical, dream-like creative aesthetic.

UX STRATEGY

WEBSITE DESIGN
WORDPRESS DEVELOPMENT

Custom Theme Development

In addition to content strategy, SEO, and design for the new website, we built a custom WordPress theme unique to Elle Cole Interiors. The lightweight, fast-loading theme sets this business on the path to continued success.

Highlights:

  • Custom WordPress Development
  • Ongoing WordPress Support
  • Host migration
  • Marketing automation setup

The Results

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Redesigned Elle Cole Interiors website to be a stunning of design work

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