Eric Ross Interiors
Stunning, classic interiors brought to life with concierge service and southern hospitality.
overview
Eric Ross had built one of Nashville’s most respected interior design practices — but his brand hadn’t kept pace with his success. His logo was highly detailed yet difficult to see on small screens; his website wasn’t conveying his design authority or converting it into leads, and especially with his upcoming book launch, he needed a brand and website that matched the elegance of his interiors, carried his signature warmth and humor, and gave him room to grow into new ventures like publishing.
SERVICES
Brand Strategy
Branding and Visual Identity
Print Collateral Design
Website Design
Custom Web Development
Paid Ad Campaign Design
Email Design
Our Solution
We crafted a brand identity as stunning as Eric’s interior design studio.
The project phases included:
01 – Brand Strategy Roadmap
02 – Brand Design
03 – Brand Application & Website
04 – Ongoing Support
Brand Roadmap
Creativity falls flat without strategic vision. That’s why our projects begin with a Strategy phase. We identify opportunities to build brand visuals and messaging in ways that connect powerfully with your specific audience. This involves a deep dive into your beliefs and the motives of your customers. We research the competitive landscape and aligned neighbor brands your customers feel confident using, so we truly understand their headspace when making purchase decisions.
“The brand roadmap was my favorite part! You guys really get other creatives… it takes a certain creative agency to truly understand the thinking of other designers.”
—Eric Ross, Owner
Brand Design
Once we understood who Eric Ross Interiors truly is, where his company is headed, and how they’re improving people’s lives — we could redesign the brand thoughtfully. Eric’s original mark had served him well for years, but it no longer reflected the caliber of work he was producing or the story he wanted to tell. We preserved what mattered — the shield motif, his initials, a nod to his original branding — while rebuilding the identity to feel as considered as the rooms he designs.
Explore Logo Meaning
Explore Logo Meaning
- The shared stroke of the “E” and “R” stands like a classic architectural column—a quiet nod to timeless buildings.
- A fleur-de-lis crowns the mark, echoing French royalty and the refinement found in the world’s most enduring interiors.
- Hand-drawn dots and curves trace the shield’s edge, imbuing humor, warmth, and texture, a reminder that every space Eric Ross designs is shaped by human hand.
- The traditional shield is an evolution of his original logo, reimagined for today while staying true to the brand’s legacy.
Brand Application
With the branding firmly rooted, we move on to applying it in the real world in print and online.
SCOPE:
- Brand Strategy & Design
- Photo & Video Direction
- Print Collateral Design
- Website Design
- eComm Website Development
- Search Engine Optimization
- Paid Ad Design
art direction for brand video
We redesigned the website to feel like an immersive brand world experience. Visitors first see a video montage on the home page that gives an immersive overview of Eric’s interiors, then the navigation shows press, case studies, and Eric promoting his recently published book. The goal of the website is to convert and bring in new business; however, the approach is subtle—positioning him as a designer who transforms your life experience in a space.
Behind the scenes, the website is also highly SEO optimized, with links to his design strategies, storytelling blog posts, and press coverage with SEO rich announcements and events.
The new identity also lives in a tactile form through business cards, notecards, and packaging supplies that reflect the elevated brand.
DIGITAL Paid Ad Campaign
We also created digital ads to promote the brand in news journals.
Ongoing Support
After launch, every website needs ongoing support and content optimization. We provide monthly website care, including SEO support, e-commerce maintenance, and marketing design assistance. This gives the Eric Ross team a white-glove experience, allowing them to focus on running their business—knowing their website is always performing flawlessly.
SCOPE:
- Website Support
- SEO Optimization
- Content Posting
- Brand Art Direction
Results
The rebrand gave Eric Ross Interiors a foundation to grow beyond interior design alone. His new site turned book sales into a standing revenue channel rather than a one-time launch moment, and the brand now shows up consistently across his design work, his publishing career, and partnerships like Chelsea House. Since launch, his work has also earned coverage in national and regional press, including Southern Living, Southern Home, and Atlanta Homes.
His team has felt the shift too — the rebrand brought a sense of pride and confidence that’s carried into his book tour for Embracing Southern Homes and his continued expansion across the Southeast.
Metrics
- 75K engaged followers on Instagram
- 66 five-star reviews for Embracing Southern Homes on Amazon
- Featured in Southern Living, Southern Home, and Atlanta Homes since launch
Eric Ross Interiors partnership with Chelsea House
OUR CLIENT’S WORDS
“You guys really get other creatives… we knew we wanted to work with you because it takes a certain creative agency to truly understand the thinking of other designers. It was a hands-down fantastic experience.”
—Eric Ross
Eric Ross Interiors
Let’s build your brand next.
We build brand identities and websites for interior designers who’ve outgrown their current look — and are ready to be positioned like the experts they are.
