Evergreen Photography
Branding & website for a photography agency
Project Overview
Evergreen Photography came to us as a stunning wedding and elopement photography agency that wasn’t fully communicating the beauty of its work to potential customers. Through brand strategy and a new website, we rebranded their work and created stunning galleries on an SEO-friendly website.
Features
- Brand Identity Art Direction
- Logo Updates
- Search Engine Optimization
- Website Design
- Copywriting
- Responsive Theme Development
Objective
Create a new brand identity and web presence for Evergreen Photography to engage new customers, communicate brand styles, and get more bookings from web visits.
Process
Discover
- Content Strategy
- SEO Keyword Research
- Wireframes
- UX Design
Design
- Branding Identity
- Logo Redesign
- Copywriting
- Website Design
Develop
- WordPress Website Theme
- SEO Optimization
- Content Updates
- Ongoing Support
BRAND IDENTITY
Main Logo, Secondary Logo, and Word Marks
Our Brand Identity Phase Includes:
- Audit of existing content
- Art Direction & mood boards
- New logo updates
- Alternate logo & work mark
- Colors & Fonts
- Custom wallpapers and art elements
SEO & COPYWRITING
SEO Planning for High-traffic Keywords
We studied the keywords and search terms that bring in organic traffic for the wedding and elopment photography industry in the Oklahoma, Texas and Utah areas. After we identified keywords that would be good for low competition high traffic searche, we built them into the new website copywriting, meta, and imagery.
Copywriting Style
We wrote all the copywriting (words and content) on the website to reflect the brand’s lighthearted, honest approach to photography.
WORDPRESS DEVELOPMENT
Theme Development
In addition to brand design, content strategy, SEO, and copywriting for the new website, we customized a WordPress Flotheme unique to Evergreen Photography. This powerhouse theme is set up for fast loading photo galleries and helped the project come in on budget and be in a position to handle large amounts on increased content with great SEO.
Highlights:
- WordPress Theme Customizations
- Ongoing WordPress Support
- Gallery Optimizations
I love my new website and branding!
So grateful to the creative team at Wooster Creative for putting together my beautiful new website. Love having a site that reflects my style. The colors and style are exactly what I wanted. Recommend them for branding, copywriting, and website design work!
Cori Howard
Owner, Evergreen Photography
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