North Star Credit Union

A new website for a beloved financial institution

Project Overview

North Star Credit Union approached us to rehaul their website to better reflect their financial services in their Minnesota market.

Features

  • Strategic Brand Direction
  • UX Architecture & UI Design
  • Search Engine Optimization
  • Website Design
  • Copywriting
  • Responsive Theme Development
  • Accessibility & User Testing
  • Financial Calculators
  • Ongoing WordPress Support & Maintenance

Objective

Educate their Minnesota community about their beneficial services. Encourage customer loyalty and attract new members.

Process

Discover
  • Content Strategy
  • SEO Keyword Research
  • Wireframes
  • UX Design
Design
  • Copywriting
  • UI Design
  • Website Design
Develop
  • WordPress Custom Theme
  • SEO Optimization
  • Ongoing Website Support

The Challenge

North Star Credit Union (NSCU) is a community institution is the Northern Minnesota area helping members take advantage of financial opportunities. Their five Minnesota branches offer wonderful services, but their website struggled to communicate these. Customers often phoned in with questions, unable to navigate the site. NSCU also does a lot of community outreach— events, promotions, and scholarships—all of which were not their website.

Our Approach

In order for the new site to communicate the correct information easily, we needed to understand what was really important for their audiences. After user research, we identified:

  • The services of the credit union
  • How this financial institution is in deeply integrated in the community
  • Where to find new branches
  • Scholarships and other community offerings
  • Why to recommend the union to others
  • What promotions are running

With these points in mind, our team created a website design to appeal to both potential members and existing ones.

Well-planned Web Architecture

Intuitive websites don’t just “happen” — especially when juggling lots of content. We started with an audit of the website content. After identifying missing content, we crafted user stories and made a website architecture.

Our Content Strategy Phase Includes:
  • Audit of Existing Content
  • Creating New Content Outline
  • User Needs Analysis
  • User Story Personnas
  • Website Architecture
  • Website Wireframes
credit union website designers
CONTENT STRATEGY
Creating Design Systems

After content strategy was planned, we made a UX design system. This included reusable elements with a modern and fresh look, aimed at appealing to users of all ages.

UX Design
Custom Icon Design

To create impactful design, we focused on modern and approachable icons. To harmonize the brand style, we designed custom watercolor and hand-drawn elements. These reinforce a clear user flow direction.

SEO RESEARCH
SEO Planning for High-traffic Keywords

During our SEO planning, we study the keywords and strategies North Star Credit Union uses to attract organic traffic. We identified low-competition high-traffic keywords. As the site was built, we named copywriting and imagery to target organic traffic.

Wireframes and Layout

We make low-fi website wireframes to communicate where content will appear on the site.

Local Photography

To achieve a truly “local” feel for the website branding, we used photography from a local photo contest. It features beautiful Minnesota lakes.

Website Design

We created a fresh custom website to connect with the target Minnesota audience. As we design, we provide a Figma prototype for clients and stakeholders to review and approve.

credit union website designers
WEBSITE DESIGN
WORDPRESS DEVELOPMENT

Custom Theme Development

We built a custom WordPress theme unique to North Star Credit Union. The lightweight, fast-loading theme is easy to maintain and will serve them for years to come.

Highlights:

  • Custom WordPress Development
  • Ongoing WordPress Support
  • Host migration
  • Financial Calculator Integrations

Great communication, very easy to work with, they designed a beautiful, intuitive website!

Wooster Creative was very responsive to the needs of our credit union and worked in partnership with us to create a new website identity that feels authentic to our members, is easy to use, and reflects our staff well. We appreciate their creative services and our new online visual presence!

Jennifer Stedt

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