Troy Rhone Gardens
A garden designer for dreamers everywhere.
overview
Troy Rhone is a nationally recognized garden designer with over 20 years of experience creating timeless landscapes across the United States and abroad. Troy’s work bridges the worlds of horticulture, architecture, and art—gardens that feel like natural extensions of the homes they surround. Featured in Southern Living, Flower, Garden & Gun, and Traditional Home, his gardens are an immersive, creative delight.
SERVICES
Brand Refresh
Content Strategy
Website Design
Copywriting
SEO Optimization
Custom WordPress Development
Ongoing Web Support
Our Solution
Design a BRAND AS meaningful AS HIS gardens.
To meet Troy Rhone Gardens’ needs, the solution was:
01 – Brand Roadmap — Content strategy, competitor analysis, SEO keyword research, user personas, values.
02 – Brand Design — Brand identity, custom illustration, typography system, color palette, website design.
03 – Web Development — Custom WordPress theme, SEO optimization, content migration, imagery.
04 – Growth — Ongoing support, content updates, future-proofing for shop and portfolio expansion
Brand Roadmap
Our process began where every great garden does—with listening. Before we sketch a single concept, we immersed ourselves in Troy’s world: his plants, his clients, his press history, and the story he’s been telling for two decades. From there, we mapped a clear path to a new brand and website launch.
“The team at Wooster Creative is wonderful to work with!!!
Brand Design
Troy Rhone’s reputation was already well-established — his gardens had appeared in national publications, earned industry awards, and attracted clients from coast to coast. But his existing brand and website weren’t keeping pace with that prestige.
The challenge was twofold: his visual identity needed to feel as refined and timeless as the gardens themselves, and the website needed to do the heavy lifting of converting visitors into inquiries — without ever letting the design upstage Troy’s breathtaking photography. We needed to build something that felt like Troy: elegant, warm, rooted in tradition and beauty.
A Brand as Considered as the Gardens It Represents
Troy’s gardens draw from classical tradition — the architecture of the home, the personality of the homeowner, the character of the land. The brand needed to reflect that same depth of thought. We refined the existing logo mark with a cleaner, more authoritative signature — one that could hold its own on both a website header and a printed proposal. The monogram-style emblem was streamlined for legibility across digital and print contexts, while retaining the traditional sensibility Troy’s clientele expects.
The result is a brand identity that whispers rather than shouts: quietly confident, deeply considered, and immediately recognizable.
The color palette draws from the garden itself: deep forest greens, warm cream, rich soil brown, and soft sage — a palette that photographs beautifully alongside Troy’s work and gives the site a timeless, editorial quality.
- Deep Forest Green — primary brand color, navigation, headings
- Warm Cream / Off-White — backgrounds, breathing room
- Rich Walnut Brown — accent, footer, call-to-action elements
- Sage — secondary accent, subtle dividers
Organic art elements add a natural feel to Troy’s brand, communicating his elevated yet authentic brand style.
Website Design
The refined identity system was applied consistently across every touchpoint — from the website to email signatures, social media profiles, and proposal documents. Each application was tested to ensure the brand maintained its elegance at every size and context.
On the website, the brand translates into a clean, editorial experience: full-bleed photography, restrained typography, and generous white space that lets Troy’s portfolio breathe. Navigation is minimal and intuitive, guiding visitors naturally from portfolio to services to contact.
Scope:
- Website Audit
- Content Strategy
- SEO Strategy
- Website Design
- Website Development
- SharePoint Intranet Development
- Ongoing Website Maintenance
Built for Beauty. Engineered to Perform.
The custom WordPress theme was built from scratch — no page builders, no bloated templates. Every line of code was written to ensure fast load times, clean architecture, and an exceptional editing experience on the backend
Key website features
- Custom WordPress Theme — purpose-built for Troy’s content
- Portfolio Case Studies — rich, image-forward project pages
- Press Archive — all existing press articles migrated for SEO
- Mobile-First Design — flawless experience on every screen
- Fast-Loading, Compressed Imagery — high-quality visuals without the performance penalty
- SEO Optimization — keyword-informed copy, clean URL structure, optimized metadata
- Future-Ready Architecture — built to accommodate an online shop and expanded portfolio down the road
Ongoing Support
The launch was the beginning, not the end. We’ve continued to support the Troy Rhone Gardens website with ongoing maintenance, content updates, and new case study additions as his portfolio grows. When Troy’s team has a new project to showcase or a press feature to share, we’re ready.
Scope:
- WordPress core and plugin updates
- New portfolio and press page additions
- Performance optimization
- Graphic Design & Marketing Assistance
Results
The new Troy Rhone Gardens brand and website gave Troy’s business the digital presence his reputation had long deserved. The clean, editorial design puts the portfolio front and center — letting the gardens speak for themselves — while the content strategy and SEO foundation ensure the right clients can find him.
Metrics
Since launch, the site has attracted inquiries from across the country, supported ongoing press features, and grown alongside Troy’s studio. TRG also opened a brick and mortar location to sell garden antiques.
Troy Rhone Gardens window display for his antique shop.
OUR CLIENT’S WORDS
“This experienced team listened to our ideas, dreams, and goals for our website; gave suggestions and tips on how to improve our ideas; then created a top-notch website design with all the bells and whistles for us!! Since the creation, we have gone back to them to add specific things to our website to keep improving, and each time we are greeted with a “can-do” attitude! Wooster Creative made a daunting task and process a breeze and a pleasure. We at Troy Rhone Garden Design recommend anyone needing a website to contact Wooster Creative.”
