Vectre Consulting

Rebrand and website for financial security firm

Project Overview

In 2021, the president of Vectre Consulting approached us to rebrand their business. This security consultancy needed a fresh, modern brand to inspire confidence in their clients in a competitive market.

Features

Strategy Consulting
Logo + Identity rebrand
Website design
WordPress custom development
Ongoing WordPress support

VISIT WEBSITE

Objective

Rebrand the Vectre Consulting brand and website to be more modern and relevant to the financial institution security industry, thus attracting more new clients.

Process

Discover

Content Strategy
SEO Keyword Research
Wireframes
UX Design

Design

Branding Identify
New Logo Design
Copywriting
Website Design

Develop

WordPress Website Theme
SEO Optimization
Ongoing Support

The Challenge

Vectre Consulting needed a brand update and new website design that not only drove more sales but did so while communicating its unique brand story and high-value service.

Our Approach

We approached the brand redesign with interviews with the owner to understand the core essence of the brand. Through brand strategy discussions, we came to understand the true messaging Vectre needed to communicate. We analyzed the competitors in this market, and as we looked at industry trends, we identified how Vectre could break away from those trends to stand out. We clarified what tone and personality Vectre wanted to convey—and what tone was to be avoided in all messaging. This clear brand strategy helped guide the art direction for the logo and color selection.

REDESIGNED LOGO + COLORS

Vector Graphics for Vectre Consulting

The client wanted to lean heavily into playful vector graphics to help the brand feel approachable and fun. While financial security is a serious business, the approachable nature of the Vectre team is an important part of the branding.

Content Strategy

To organize the website, we outlined all the pages in a content strategy process that details the flow of user information, how customers are moved to action by the site, and how icons and imagery will communicate.

WEBSITE DESIGN MOCKUPS

NEW WEBSITE

The Results

The new website for Vectre Consulting has been very well received by new clients at the firm and by existing long-term clients. (In fact, it’s already led to Wooster Creative being recommended for design on other projects!)

The new site is full of clear case studies that succinctly explain the impact that Vectre Consulting is having on financial institutions. The simplified explanation of the services on the new site clarifies exactly what Vectre Consulting does, which leads to better discovery calls with new clients. The FAQs also help clients find quick answers to their questions, thus trimming down the number of support inquiries.

WORDPRESS DEVELOPMENT

Theme Development

In addition to the brand redesign, content strategy, SEO, and copywriting for the new website, we developed a completely custom WordPress theme unique to Vectre Consulting. This new custom theme is set up for fast loading and helped the client to be in a position to grow search traffic online with organic SEO.

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