Vectre Consulting
Rebrand and website for financial security firm
Project Overview
In 2021, the president of Vectre Consulting approached us to rebrand their business. This security consultancy needed a fresh, modern brand to inspire confidence in their clients in a competitive market.
Features
- Strategy Consulting
- Logo + Identity rebrand
- Website design
- WordPress custom development
- Ongoing WordPress support
Objective
Rebrand the Vectre Consulting brand and website to be more modern and relevant to the financial institution security industry, thus attracting more new clients.
Process
Discover
- Content Strategy
- SEO Keyword Research
- Wireframes
- UX Design
Design
- Branding Identify
- New Logo Design
- Copywriting
- Website Design
Develop
- WordPress Website Theme
- SEO Optimization
- Ongoing Support
The Challenge
Vectre Consulting needed a brand update and new website design that not only drove more sales but did so while communicating its unique brand story and high-value service.
Our Approach
We approached the brand redesign with interviews with the owner to understand the core essence of the brand. Through brand strategy discussions, we came to understand the true messaging Vectre needed to communicate. We analyzed the competitors in this market, and as we looked at industry trends, we identified how Vectre could break away from those trends to stand out. We clarified what tone and personality Vectre wanted to convey—and what tone was to be avoided in all messaging. This clear brand strategy helped guide the art direction for the logo and color selection.
REDESIGNED LOGO + COLORS
Vector Graphics for Vectre Consulting
The client wanted to lean heavily into playful vector graphics to help the brand feel approachable and fun. While financial security is a serious business, the approachable nature of the Vectre team is an important part of the branding.
Content Strategy
To organize the website, we outlined all the pages in a content strategy process that details the flow of user information, how customers are moved to action by the site, and how icons and imagery will communicate.
WEBSITE DESIGN MOCKUPS
NEW WEBSITE
The Results
The new website for Vectre Consulting has been very well received by new clients at the firm and by existing long-term clients. (In fact, it’s already led to Wooster Creative being recommended for design on other projects!)
The new site is full of clear case studies that succinctly explain the impact that Vectre Consulting is having on financial institutions. The simplified explanation of the services on the new site clarifies exactly what Vectre Consulting does, which leads to better discovery calls with new clients. The FAQs also help clients find quick answers to their questions, thus trimming down the number of support inquiries.
WORDPRESS DEVELOPMENT
Theme Development
In addition to the brand redesign, content strategy, SEO, and copywriting for the new website, we developed a completely custom WordPress theme unique to Vectre Consulting. This new custom theme is set up for fast loading and helped the client to be in a position to grow search traffic online with organic SEO.
Highlights:
- Custom WordPress Theme
- Ongoing Support
- Speed Optimizations
- Image Compression & Mobile Responsive
Outstanding job with rebranding for our company + brilliant new website perfect for our market
I’ve worked with a number of designers in my career and they are the best by far. Their rebranding for our company and for our website was outstanding. The attention to detail, the careful copywriting and the communication were by far the best. We recommend Wooster Creative hands down to ANYONE who needs branding or web help. 100% quality work, all the time.
Michael D’Anza
President, Vectre Consulting
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