Artisan Window Cleaning Co, an Oklahoma window cleaning company, wanted an OKC brand designer to elevate their brand into an artisan experience
Through detailed competitor analysis, we discovered a gap in the market for a window cleaning company. Our goal for the project was to fill that space with a visual identity that felt hand-crafted, friendly, and relatable to disrupt the market space with something unexpected.
- FULL REBRAND DESIGN
- CREATIVE DIRECTION
Today, we’re excited to share the story of how we transformed a window cleaning company into a brand that radiates an artisanal feel, reminiscent of renowned establishments like Panera, but for the service industry. As an OKC brand designer, we love to collaborate with local Oklahoma businesses like Artisan Window Cleaning Co.
1. Understanding the Essence of Artisan
To embark on this branding adventure, we first needed to comprehend the essence of the artisan concept. Artisanal brands are known for their craftsmanship, attention to detail, and personalized touch. We wanted to infuse these qualities into the world of window cleaning.
2. Crafting the Visual Identity
Every successful brand begins with a strong visual identity. We wanted this window cleaning company to evoke feelings of warmth, authenticity, and expertise. To achieve this, we chose a warm yet clean color palette inspired by water, incorporating fresh tones and refreshing hues.
The logo featured a clean and elegant design, incorporating subtle elements such as a squeegee, symbolizing our core service. We ensured that every aspect of our branding, from uniforms to signage, exuded a sense of artisanal craftsmanship.
3. Emphasizing Personalized Service
One of the hallmarks of artisanal brands is their ability to forge a personal connection with customers. We wanted the window cleaning company to go beyond a transactional service by fostering a sense of community and care. Their trained technicians are equipped not only with the necessary skills but also with a friendly and approachable demeanor. We made it a point to highlight how they engage with customers, addressing their unique needs and providing tailored solutions. By building strong relationships, we aimed to create a loyal customer base that would perceive us as more than just a cleaning service.
4. Showcasing Attention to Detail
Artisans are known for their meticulous approach to their craft, leaving no room for compromise. We adopted the same philosophy for this window cleaning company, referring to windows as “their work of art” in the branding. We aimed to differentiate Artisan from generic cleaning services and position the company as a premium choice for discerning customers.
5. Creating an Inviting Atmosphere
Just as artisanal cafes create a welcoming ambiance, we sought to create a similar ambiance with the brand. Soft background color added to the experience, creating a soothing atmosphere during the experience with their print or web items.
Through our journey of crafting an artisan brand, we successfully transformed an OKC window cleaning company’s branding into an establishment reminiscent of a cafe’s warm and welcoming experience. By focusing on craftsmanship, personalized service, and creating an inviting brand, we elevated the perception of window cleaning from a mundane chore to an extraordinary experience.