Services
NEW BRANDING
We create brands that are backed by strategy and created to convert your target audience.
Our Branding Process
BRANDING IS SIMPLE, THAT’S WHY IT’S SO HARD.
We focus on what makes your business unique and meaningful. Once we understand this, we empower you to connect with your ideal customers.
1
Brand Strategy
Brand strategy is a long-term plan for attracting people. Yes, they’re customers. But they’re people first, and they have different needs, motivations, desires, and triggers. Sometimes they’re obvious, but often they’re not. We uncover deep human truths to we build your brand on.
Deliverables include:
- Brand strategy sessions
- Brand Vision, Mission + Story
- Positioning + Messaging
- Competitor Research
- Brand Attributes + Voice
- Target Audience Profiles
- Core Values
- Customer Journey
- Brand Goal Alignment
- Content Strategy
2
Visual Identity
Armed with a solid brand strategy, we translate your brand into powerful visuals. These designs reflect your brand’s voice while focusing on your ideal clients. Our goal is to create visuals that instantly attract your target customers and inspire them to buy your product.
Deliverables include:
- Logo Suite – Horizontal, Vertical, Symbol + Favicon
- Logo – Ai (Original Adobe File), PDF, JPG, PNG
- Color Palette – primary + secondary (Hex Codes)
- Typography Fonts
- Styled Imagery – Photos
- Styled Imagery – Patterns
- Brand Usage Guide
3
Brand in Action
Once your logo suite and visuals are approved, your print and social collateral will be developed. We create mockups of the designs to showcase your brand designs in various actions. This is an exciting part of the process as your brand vision becomes a reality!
Deliverables may include:
- Product Labels + Stickers
- Boxes, Bags + Wrappers
- Business Cards
- Gift Cards + Thank You Cards
- Building Signage
- Instagram strategy + moodboards
- Instagram highlight, story + post graphics
- Facebook + LinkedIn headers
- PowerPoint design
We provide you with visual design elements to promote your business — logos, graphics, presentations, social media, and more.
NEW Brand Identity
THIS IS FOR YOU if you need to build a strong, cohesive and impactful brand.
New Custom Brand Identity
Our custom brand identity package offers an in-depth approach with research, analysis, and strategy. We include everything you need for a cohesive and engaging brand identity across all platforms including custom illustrations, marketing materials, social media designs, and packaging.
WHO IS THIS FOR?
01 – You are not the decision maker and need to check in with several other stakeholders in your organization to get their input + approval.
02- You want to gain clarity in your business. Our strategic and in-depth approach will help define your messaging.
03 – You need a professional, comprehensive, strategy-backed, custom brand and website.
04 -You may also need packaging design and print collateral.
05 – You’re ready to invest fully in your business to take it to the next level. You’re also not in a time crunch.
Timeline: 4-6 weeks
Investment: $4,7500 USD*
* Timeline and pricing for this service will depend on the scale and complexity of your brand. After you inquire, we’ll discuss your unique needs and provide an official quote.
Brand Intensives
We offer a 2-day Brand or Web Intensive. While our full brand processes takes 4-6 weeks, a Brand or Web Intensive is an abbreviated version of our full brand service. It’s an opportunity to dive into your brand or web vision and gain clarity on how you can use design to stand out in a crowded industry. In just 1 week from start-to-finish, you receive a comprehensive guide on how to elevate your branding and product packaging.
WHO IS THIS FOR?
01 – You have a clear idea of your style and a limited budget.
02- You are ready to provide quick feedback during our scheduled days.
03 – You’re eager to start your business or elevate your identity and want a professional designer with a quick turnaround time.
04 -You love our portfolio and trust our creative decisions.
WHO IS THIS NOT FOR?
It’s not for clients who require extensive stakeholder feedback or want granular creative control.
Timeline: 1 week
Investment: $2,000 USD
Deliverables may include:*
- Brand strategy session
- Brand vision, story & mission
- Competitor analysis
- Moodboards
- Logo variations
- Full logo suite
- Typography suite
- Color palette
- Favicon
- Brand guidelines style guide
- Business card design
- Instagram story + post graphics templates
- Facebook + LinkedIn headers
- Collateral peices
- PowerPoint design
- PDF pricing guide
*We customize the limited deliverables list based on your needs.
Our branding include the development of a bespoke, intentional logotype and collateral for your brand.
Addtional Branding Items
Add-On’s
| Packaging Design | Signage |
| PowerPoint Templates | Vehicle signage |
| Gift Card Design | Brochure Design |
| Clothing Design | Flyer Design |
| Tote Bag Design | Catalog Design |
| Mockups for Releases | Book/Booklet Design |
| Brand Patters | Mobile App Design |
| Icon Design | Photoshoot Direction |
| Email Design | Video Editing |
| Banner Design | Social Media Post Design |
Scriptwriting, Location Scouting + Production Interfacing
Mockups
For brands starting out, kickstarters and new product releases. Professional mockups can help sell ideas, and raise revenue before you even begin.
Packaging
Packaging can make or break a potential sale. We’ll work with you to create eye-catching packaging that appeals to your target audience and never goes out of style.
BRAND IS THE story.
BRANDING IS THE storytelling.
NEXT STEPS
Let’s talk! Reach out by email and we can set up a call to get to know one another and talk about all the amazing things you are going to accomplish with your future brand.
“SHE TOOK TIME TO UNDERSTAND MY BUSINESS AND HER DESIGN CONNECTED WITH OUR CLIENTS!”
I had a great experience with Wooster Creative for brand design. It was a pleasure to work with Violette. After reviewing a few designers, I knew she would be the right fit to help me with my new branding. I appreciated her excellent communication, and her receptive attidue to input. She also helped me see what I was really trying to accomplish with my Sprinkle of Sage brand, and she provided some market reseach that opened our eyes. She took time to understand my business in depth. Initially, the direction wasn’t what we expected, but it has recieved an incredible response. We are very happy with the final product, which is is modern, professional, and friendly yet high-end and sophisticated. I send my business associates to Wooster with confidence. Highly recommend!
ELSIE – WELLNESS CONSULTANT OWNER, SPRINKLE OF SAGE
“THEY OFFERED GREAT INSIGHTS THAT HELPED US AVOID SOME PITFALLS AND MAKE OUR SITE MORE RELEVANT TO OUR MARKET.”
I am very grateful to Ben and Violette at Wooster Creative for creating my brand and designing and implementing our website. They patiently helped me work through what I wanted our brand and site to look like. They offered great insights that helped us avoid some pitfalls and make our site more relevant to our market. I came to them for professional WordPress design and development, and at every step of the process I felt that I was listened to and was given clear explanations. I appreciate that they didn’t just churn out a product, but helped me understand it and be up to the task of updating content on the site and to improve its reach for search engines. We are getting compliments all the time from new customers about our website.
IAN – OWNER, BAT CONTROL SPECIALISTS
