We create brands that are backed by strategy and created to convert your target audience.
Our Branding Process
BRANDING IS SIMPLE, THAT’S WHY IT’S SO HARD.
We focus on what makes your business unique and meaningful. Once we understand this, we empower you to connect with your ideal customers.
Brand strategy is a long-term plan for attracting people. Yes, they’re customers. But they’re people first, and they have different needs, motivations, desires, and triggers. Sometimes they’re obvious, but often they’re not. We uncover deep human truths to we build your brand on.
- Brand strategy sessions
- Brand Vision, Mission + Story
- Positioning + Messaging
- Competitor Research
- Brand Attributes + Voice
- Target Audience Profiles
- Core Values
- Customer Journey
- Brand Goal Alignment
- Content Strategy
Armed with a solid brand strategy, we translate your brand into powerful visuals. These designs reflect your brand’s voice while focusing on your ideal clients. Our goal is to create visuals that instantly attract your target customers and inspire them to buy your product.
- Logo Suite – Horizontal, Vertical, Symbol + Favicon
- Logo – Ai (Original Adobe File), PDF, JPG, PNG
- Color Palette – primary + secondary (Hex Codes)
- Typography Fonts
- Styled Imagery – Photos
- Styled Imagery – Patterns
- Brand Usage Guide
Brand in Action
Once your logo suite and visuals are approved, your print and social collateral will be developed. We create mockups of the designs to showcase your brand designs in various actions. This is an exciting part of the process as your brand vision becomes a reality!
Deliverables may include:
- Product Labels + Stickers
- Boxes, Bags + Wrappers
- Business Cards
- Gift Cards + Thank You Cards
- Building Signage
- Instagram strategy + moodboards
- Instagram highlight, story + post graphics
- Facebook + LinkedIn headers
- PowerPoint design
NEW Brand Identity
THIS IS FOR YOU if you need the fundamentals to build a strong, cohesive and impactful brand.
What We Accomplish
We take an in-depth look at your audience, your services, and your goals. With a clear understanding of your market, we position your business for a lifetime of growth.
We save you time by providing the tools you need to establish your business professionally.
CUSTOMIZED PROPOSALS PROVIDED
Our branding include the development of a bespoke, intentional logotype and collateral for your brand.
Addtional Branding Items
|PowerPoint Templates||Vehicle signage|
|Gift Card Design||Brochure Design|
|Clothing Design||Flyer Design|
|Tote Bag Design||Catalog Design|
|Mockups for Releases||Book/Booklet Design|
|Brand Patters||Mobile App Design|
|Icon Design||Photoshoot Direction|
|Email Design||Video Editing|
|Banner Design||Social Media Post Design|
For brands starting out, kickstarters and new product releases. Professional mockups can help sell ideas, and raise revenue before you even begin.
Packaging can make or break a potential sale. We’ll work with you to create eye-catching packaging that appeals to your target audience and never goes out of style.
BRAND IS THE story.
BRANDING IS THE storytelling.
Let’s talk! Reach out by email and we can set up a call to get to know one another and talk about all the amazing things you are going to accomplish with your future brand.
“SHE TOOK TIME TO UNDERSTAND MY BUSINESS AND HER DESIGN CONNECTED WITH OUR CLIENTS!”
I had a great experience with Wooster Creative for brand design. It was a pleasure to work with Violette. After reviewing a few designers, I knew she would be the right fit to help me with my new branding. I appreciated her excellent communication, and her receptive attidue to input. She also helped me see what I was really trying to accomplish with my Sprinkle of Sage brand, and she provided some market reseach that opened our eyes. She took time to understand my business in depth. Initially, the direction wasn’t what we expected, but it has recieved an incredible response. We are very happy with the final product, which is is modern, professional, and friendly yet high-end and sophisticated. I send my business associates to Wooster with confidence. Highly recommend!
“THEY OFFERED GREAT INSIGHTS THAT HELPED US AVOID SOME PITFALLS AND MAKE OUR SITE MORE RELEVANT TO OUR MARKET.”
I am very grateful to Ben and Violette at Wooster Creative for creating my brand and designing and implementing our website. They patiently helped me work through what I wanted our brand and site to look like. They offered great insights that helped us avoid some pitfalls and make our site more relevant to our market. I came to them for professional WordPress design and development, and at every step of the process I felt that I was listened to and was given clear explanations. I appreciate that they didn’t just churn out a product, but helped me understand it and be up to the task of updating content on the site and to improve its reach for search engines. We are getting compliments all the time from new customers about our website.