Brand Identity Design
We uncover why your business connects with your audience. Then we express it clearly.
WHY BRANDING MATTERS
Branding shifts your business positioning. This enables you to connect with new audiences, sell products, and speak with a clear voice to your audience.
We start with why
Every business knows what they do, most know how they do it, but very few can clearly explain why they do it.
People don’t buy just what you do, they buy why you do it. People want to buy from businesses that share beliefs with them. For this reason, successful business messaging starts from the inside out (starting with why).
In our Brand Strategy phase, before we design a single thing, we dive in deep to your brand’s core purpose. We help you articulate what you stand for, who you fight for, who you are, who you are not, your values, your customer’s values, and how you help transform their lives. Once your brand vision is in razor sharp focus, the creative work that comes next is impactful and clear. This translates into cult brands that people understand, love, and can identify with.
Beautiful design, built on purpose
Your brand needs a strong visual identity. Logo, colors, typography, imagery—all brought together in a brand guide with marketing assets like business cards, pitch decks, and social media templates. Everything we create is built with meaning and strategy, so it resonates with your values and purpose—and ultimately, your customers.
IN THIS PHASE, WE COVER:
Brand Strategy
Creative Direction
Logo Suite & Typography
Color Psychology & Palette
Patterns, Icons & Illustration
Art & Photography Direction
Brand Guidelines, Web & PDF
Exactly what your business needs—cohesive branding that resonates with your people.
PRICE
$3k-$8k
TIMELINE
2-6 weeks
Premium Brand process steps
STEP 01
Strategy: We kickoff with strategy, diving in deep to your business values, customers’ needs, target market, competitors, and unique differentiators. We perform a thoughtful brand audit, collecting feedback from your customers, and listening closely.
STEP 02
Creative Direction: Armed with a clear understanding of your business, we come up with visual ideas, and present moodboards recommendations for your brand direction.
STEP 03
Initial Brand Concepts: With a brand strategy and visual direction established, we create logos, colors, typography—the full visual identity for your brand.
STEP 04
Refined Brand Concepts: After you provide feedback, we adjust our brand elements and present refined designs.
STEP 05
Final Brand Concepts: We do a final round of revisions, tweaking your brand to make sure everything is exactly as you like it.
STEP 06
Style Guide: We create detailed brand guidelines to ensure your usage is always cohesive. Online, web-based guidelines are included in our premium package.
We design brands for interior designers, architects, construction businesses and more. Here’s what our clients have to say about our work.
CLIENT NAME: ERIC ROSS INTERIORS
INDUSTRY: INTERIOR DESIGN
“We were so happy with the process and results. They are a design company that truly understands how to work with other designers. This is rare and very helpful. We enjoyed every part of the process, but our favorite was the brand roadmap. This is something no business wants to do, but it’s so helpful and needed.”
CLIENT NAME: C. HOWARD
INDUSTRY: PHOTOGRAPHY
“So grateful to the creative team at Wooster Creative for putting together my beautiful new website. Love having a site that reflects my style. The colors and style are exactly what I wanted. Recommend them for branding, copywriting, and website design work!”
We dive in deep beneath the noise and capture your unique essence. The result? Your customers will have confidence in your brand. A brand with clarity and purpose.
Let’s Get Started
We’re so honored that you are considering Wooster to be your creative partner! To officially inquire, start by filling out the application form below. After reviewing it, we’ll invite you to schedule a connection call.
Free Advice? Absolutely!
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