About Us
We build brands that tell stories for architects, interior designers, landscape designers, construction, and inventors.
What we do
Branding
Design
Web Design
Custom Web Applications
Ongoing Support
Who we are
We’re a branding and website design studio crafting brands that are beautiful, impactful, and built to last. We showcase the work of our clients in branding that helps the world appreciate their value.
OUR ROLE
We are a design studio that helps architects, interior designers, landscape architects, and other builders market their services. But we are much more than a team of designers and developers—think of us as partners. We take a consultative approach to understand your project—what’s working, what could be changed. We break down your business goals and how they relate to your long-term vision. We help you weigh your options, often uncovering opportunities you haven’t even considered. Then we collaborate with you to build the best solution, prioritizing results for you.
Branding and website design are considerable investments that take trust as you invite an outsider into your world. We earn this trust.
OUR APPROACH
We build brands with purpose and strategy. Our brands begin on a strong foundation—so the why behind each business reverberates clearly in the final product. Because our work is built on truth, each brand feels unique and endures beyond trend cycles.
PARTNERSHIPS
We’ve worked with self-starters and billion dollar companies. No matter the project, we bring our integrity to the table. We work with people we like, and we make their goals our goals.
Our clients often partner with us for years, relying on us as a trusted extension of their in-house team.
OUR EXPERTISE
- brand strategy
- brand design
- art & photography direction
- copywriting
- print design
- collateral & packaging
- websites
- custom web application development
- search engine optimization
- social media strategy
- website support
- email marketing
Think of us as your design architect, working with you to craft a brand with the strong foundations and lasting value that makes your business shine.
Lead Team
Oklahoma City based, we transform businesses worldwide.
If we had not become brand and web designers, we’d likely be designing physical spaces in architecture. When not building brands, we’re traveling to new places, creating itineraries for our next Alpine hike, or finding design inspo. Our blend of backgrounds and passions helps us approach every brand with fresh eyes and open minds, crafting solutions that resonate deeply and stand out in a crowded world.
After working together for 12 years, we approach projects with two different perspectives, both driven by a deep passion for quality work, empathy for the users, and a desire to build lasting impact. The outcomes are always something we’re proud of.
Ben Calhoun
Owner, TECHNICAL DIRECTOR
Ben is the logical, technical mastermind of the Wooster business. He’s a skilled programmer and a researcher, and has led development at Wooster for 12 years. He takes the time to understand the true needs of our clients and craft development solutions that will be future proof and support their long-term vision. From web application requirements, to SEO, content, hosting, to AI integration, he’s thinking many steps ahead to make sure our clients’ technology will support them into the future.
He’s committed to volunteering in the community as an educator and public speaker, as well as assisting in disaster relief efforts. He cofounded Wooster to provide flexibility to support causes he cares about.
His background included architecture studies, jazz guitar, and creative writing. A big traveler and hiker, he’s a foodie, a gamer, a coffee guy, and a lover of the perfect old fashioned.
Violette Calhoun
Owner, CREATIVE DIRECTOR
Raised to be an artist, trained in the digital start-up world, Violette is an entrepreneur, graphic designer, lover of typography, and avid pursuer of what’s next.
Violette finished her education in art history, humanities, and marketing, and then started career paths with an advertising agency and a creative studio. She worked as a copywriter for several ad agencies in Orlando, Florida, then moved into product management for digital product brands.
After a decade of working for Orlando creative studios and tech agencies, she moved out west and cofounded Wooster—a design studio that she runs with her partner Ben. She works with people she likes, and enjoys making their goals happen.
Violette specializes in brand strategy, visual identity design, and web design. She’s inspired by travel, community, books, trail runs, and 1960s fashion. She’s comfortable asking all the uncomfortable questions to get to the bottom of how your brand serves people, and she’ll translate that into design that speaks.
What we stand for
The concept of ‘core values’ can sound trite. But honestly—these thoughts mean a lot to us, and we aim to live by them daily.
01 /
Fix the real problem. It’s not always the obvious problem.
02 /
Make beautiful things. We love to make beautiful products that people love to use. If people don’t love it yet, keep working on it.
03 /
Feel uncomfortable + choose courage. To deliver the best solutions, we have to try new things. Walk into the dark room and turn on the light. Growth is good.
04 /
Be yourself. Don’t just copy others, rather let our unique self speak. Therein lies the potential for greatness.
05 /
Do small things with great quality. Make the little thing with quality, and the big thing turns out fantastic.
06 /
Ask for feedback. Uncomfortable questions can uncover great insights. Always ask for the truth. Ego is a waste of time.
07 /
Enjoy being alive. Every minute of the day is a gift, even the challenging parts. So enjoy what’s around us and have a sense of humor.